International Public Relations and Public Diplomacy
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Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Информация за "International Public Relations and Public Diplomacy"
- SKU 9781433126871
- Weight 0.674000
- ISBN 9781433126871
- Вид корица Paperback / softback
- Издателство Peter Lang Publishing Inc
- Брой страници 458
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