Interpreting Consumer Choice
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This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Информация за "Interpreting Consumer Choice"
- SKU 9780415717533
- Weight 0.340000
- ISBN 9780415717533
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 200
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