116,90 лв.

Interpreting Consumer Choice

116,90 лв.
This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Информация за "Interpreting Consumer Choice"
  • SKU 9780415717533
  • Weight 0.340000
  • ISBN 9780415717533
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 200