119,90 лв.

Key Account Plans

119,90 лв.
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
Информация за "Key Account Plans"
  • SKU 9780750683678
  • Weight 0.790000
  • ISBN 9780750683678
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 404