Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
Информация за "Key Account Plans"
- SKU 9780750683678
- Weight 0.790000
- ISBN 9780750683678
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 404
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