Legends in Consumer Behavior: Jacob Jacoby
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Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
Информация за "Legends in Consumer Behavior: Jacob Jacoby"
- SKU 9789351501244
- Weight 8.505000
- ISBN 9789351501244
- Вид корица Hardback
- Издателство SAGE Publications India Pvt Ltd
- Брой страници 3024
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