Legends in Marketing: George S. Day
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Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
Информация за "Legends in Marketing: George S. Day"
- SKU 9789351502890
- ISBN 9789351502890
- Вид корица Hardback
- Издателство SAGE Publications India Pvt Ltd
- Брой страници 2104
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