Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Информация за "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification"
- SKU 9780071813372
- Weight 0.526000
- ISBN 9780071813372
- Вид корица Hardback
- Издателство McGraw-Hill Education - Europe
- Брой страници 304
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