Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Информация за "Made to Stick"
- SKU 9780099505693
- Weight 0.236000
- ISBN 9780099505693
- Вид корица Paperback / softback
- Издателство Cornerstone
- Брой страници 336
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