Marketing For Leisure And Tourism
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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
Информация за "Marketing For Leisure And Tourism"
- SKU 9780131509887
- Weight 0.550000
- ISBN 9780131509887
- Вид корица Paperback / softback
- Издателство Pearson Education (US)
- Брой страници 344
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