Marketing Management and Strategy
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This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.
Информация за "Marketing Management and Strategy"
- SKU 9780415783347
- Weight 0.484000
- ISBN 9780415783347
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 262
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