Marketing of Information Technology
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Suitable for managers, decision-makers and marketers in IT companies and students, this title intends to provide the knowledge of marketing of IT. It explains how an IT ware can be made market-focused at every stage - from concept to post-sales support - thereby improving the probability of its success in the market.
Информация за "Marketing of Information Technology"
- SKU 9780070248724
- Weight 0.255000
- ISBN 9780070248724
- Вид корица Paperback / softback
- Издателство McGraw-Hill Education - Europe
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