Marketing Research: Tools and Techniques
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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
Информация за "Marketing Research: Tools and Techniques"
- SKU 9780199655090
- Weight 1.162000
- ISBN 9780199655090
- Вид корица Paperback / softback
- Издателство Oxford University Press
- Брой страници 552
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