129,90 лв.

Marketing Research: Tools and Techniques

129,90 лв.
Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
Информация за "Marketing Research: Tools and Techniques"
  • SKU 9780199655090
  • Weight 1.162000
  • ISBN 9780199655090
  • Вид корица Paperback / softback
  • Издателство Oxford University Press
  • Брой страници 552