Marketing to the Ageing Consumer
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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Информация за "Marketing to the Ageing Consumer"
- SKU 9780230378193
- Weight 0.544000
- ISBN 9780230378193
- Вид корица Hardback
- Издателство Palgrave Macmillan
- Брой страници 251
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