76,90 лв.

Mastering Fashion Marketing

76,90 лв.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Информация за "Mastering Fashion Marketing"
  • SKU 9781403919021
  • Weight 0.624000
  • ISBN 9781403919021
  • Вид корица Paperback / softback
  • Издателство Macmillan Education UK
  • Брой страници 240