When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Информация за "Misbehaving"
- SKU 9780241951224
- Weight 0.312000
- ISBN 9780241951224
- Вид корица Paperback / softback
- Издателство Penguin Books Ltd
- Брой страници 432
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