Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
Информация за "Mission"
- SKU 9780241247068
- Weight 0.186000
- ISBN 9780241247068
- Вид корица Paperback / softback
- Издателство Penguin Books Ltd
- Брой страници 256
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