MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
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Employs an integrated marketing management framework using new and proven learning features to key concepts, and useful exhibits and graphics further describe key principles. This title incorporates the statistics and new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management.
Информация за "MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)"
- SKU 9781133629382
- Weight 0.622000
- ISBN 9781133629382
- Вид корица Mixed media product
- Издателство Cengage Learning, Inc
- Брой страници 352
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