447,90 лв.

New Techniques for Brand Management in the Healthcare Sector

447,90 лв.
Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
Информация за "New Techniques for Brand Management in the Healthcare Sector"
  • SKU 9781799830351
  • ISBN 9781799830351
  • Вид корица Paperback / softback
  • Издателство IGI Global