Principles and Practice of Social Marketing
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Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
Информация за "Principles and Practice of Social Marketing"
- SKU 9780521167376
- Weight 1.020000
- ISBN 9780521167376
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 526
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