137,90 лв.

Principles and Practice of Social Marketing

137,90 лв.
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
Информация за "Principles and Practice of Social Marketing"
  • SKU 9780521167376
  • Weight 1.020000
  • ISBN 9780521167376
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 526