103,90 лв.

Progress in Communication Sciences

103,90 лв.
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Информация за "Progress in Communication Sciences"
  • SKU 9781567503609
  • ISBN 9781567503609
  • Вид корица Paperback / softback
  • Издателство ABC-CLIO
  • Брой страници 266