Progress in Communication Sciences
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Информация за "Progress in Communication Sciences"
- SKU 9781567503609
- ISBN 9781567503609
- Вид корица Paperback / softback
- Издателство ABC-CLIO
- Брой страници 266
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