Public Relations Case Studies from Around the World
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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include "best practices" of multinational corporations, non-governmental organizations and governmental agencies around the world.
Информация за "Public Relations Case Studies from Around the World"
- SKU 9781433123467
- Weight 0.516000
- ISBN 9781433123467
- Вид корица Paperback / softback
- Издателство Peter Lang Publishing Inc
- Брой страници 351
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