Qualitative Consumer Research
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Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Информация за "Qualitative Consumer Research"
- SKU 9781787144927
- Weight 0.550000
- ISBN 9781787144927
- Вид корица Hardback
- Издателство Emerald Publishing Limited
- Брой страници 296
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