Real-Life Marketing and Promotion Strategies in College Libraries
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A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.
Информация за "Real-Life Marketing and Promotion Strategies in College Libraries"
- SKU 9780789031570
- Weight 0.384000
- ISBN 9780789031570
- Вид корица Hardback
- Издателство Taylor & Francis Inc
- Брой страници 204
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