450,90 лв.

Review of Marketing Research

450,90 лв.
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
Информация за "Review of Marketing Research"
  • SKU 9780765621252
  • Weight 0.534000
  • ISBN 9780765621252
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 216