169,90 лв.

Sales Promotion

169,90 лв.
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.
Информация за "Sales Promotion"
  • SKU 9781844801619
  • Weight 0.638000
  • ISBN 9781844801619
  • Вид корица Paperback / softback
  • Издателство Cengage Learning EMEA
  • Брой страници 288