Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.
Информация за "Sales Promotion"
- SKU 9781844801619
- Weight 0.638000
- ISBN 9781844801619
- Вид корица Paperback / softback
- Издателство Cengage Learning EMEA
- Брой страници 288
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