Service Business Development
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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Информация за "Service Business Development"
- SKU 9781107652071
- Weight 0.498000
- ISBN 9781107652071
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 320
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