60,90 лв.

Service-Dominant Logic

60,90 лв.
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
Информация за "Service-Dominant Logic"
  • SKU 9780521124324
  • Weight 0.440000
  • ISBN 9780521124324
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 248