Service-Dominant Logic
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Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
Информация за "Service-Dominant Logic"
- SKU 9780521124324
- Weight 0.440000
- ISBN 9780521124324
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 248
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