209,90 лв.

Social Marketing

209,90 лв.
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.
Информация за "Social Marketing"
  • SKU 9780273727224
  • Weight 0.710000
  • ISBN 9780273727224
  • Вид корица Paperback
  • Издателство Pearson Education Limited
  • Брой страници 368