This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.
Информация за "Social Marketing"
- SKU 9780273727224
- Weight 0.710000
- ISBN 9780273727224
- Вид корица Paperback
- Издателство Pearson Education Limited
- Брой страници 368
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