331,90 лв.

Social Media in Travel, Tourism and Hospitality

331,90 лв.
Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.
Информация за "Social Media in Travel, Tourism and Hospitality"
  • SKU 9781409420910
  • Weight 0.766000
  • ISBN 9781409420910
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 338