Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Информация за "Standing Room Only"
- SKU 9781137282934
- Weight 0.822000
- ISBN 9781137282934
- Вид корица Hardback
- Издателство Palgrave Macmillan
- Брой страници 408
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