Strategic Management of Innovation and Design
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This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
Информация за "Strategic Management of Innovation and Design"
- SKU 9780521182430
- Weight 0.828000
- ISBN 9780521182430
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 488
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