Strategic Marketing for Success in Retailing
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This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.
Информация за "Strategic Marketing for Success in Retailing"
- SKU 9781567201864
- Weight 0.758000
- ISBN 9781567201864
- Вид корица Hardback
- Издателство ABC-CLIO
- Брой страници 416
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