172,90 лв.

Strategic Marketing for Success in Retailing

172,90 лв.
This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.
Информация за "Strategic Marketing for Success in Retailing"
  • SKU 9781567201864
  • Weight 0.758000
  • ISBN 9781567201864
  • Вид корица Hardback
  • Издателство ABC-CLIO
  • Брой страници 416