198,90 лв.

Strategic Marketing

198,90 лв.
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
Информация за "Strategic Marketing"
  • SKU 9780004990378
  • Weight 0.454000
  • ISBN 9780004990378
  • Вид корица Paperback / softback
  • Издателство Pearson Education Limited
  • Брой страници 296