This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
Информация за "Strategic Marketing"
- SKU 9780004990378
- Weight 0.454000
- ISBN 9780004990378
- Вид корица Paperback / softback
- Издателство Pearson Education Limited
- Брой страници 296
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