The Advertising Handbook
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A critical introduction to the practices and perspectives of the advertising industry, traces the development of advertising and contains case-studies of ad agencies and key media players.
Информация за "The Advertising Handbook"
- SKU 9780415243919
- Weight 0.658000
- ISBN 9780415243919
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 312
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