225,90 лв.

The Advertising Handbook

225,90 лв.
A critical introduction to the practices and perspectives of the advertising industry, traces the development of advertising and contains case-studies of ad agencies and key media players.
Информация за "The Advertising Handbook"
  • SKU 9780415243919
  • Weight 0.658000
  • ISBN 9780415243919
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 312