39,90 лв.

The Challenger Customer

39,90 лв.
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Информация за "The Challenger Customer"
  • SKU 9780241196564
  • Weight 0.358000
  • ISBN 9780241196564
  • Вид корица Paperback / softback
  • Издателство Penguin Books Ltd
  • Брой страници 288