The Construction of Preference
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When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
Информация за "The Construction of Preference"
- SKU 9780521542203
- Weight 1.124000
- ISBN 9780521542203
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 808
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