The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Изчерпано количество
Продуктът не е наличен
Запиши се за известие при зареждане
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Информация за "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes"
- SKU 9780071364157
- Weight 0.636000
- ISBN 9780071364157
- Вид корица Hardback
- Издателство McGraw-Hill Education - Europe
- Брой страници 400
The information below is required for social login