The Language of Advertising
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Информация за "The Language of Advertising"
- SKU 9780415278034
- Weight 0.276000
- ISBN 9780415278034
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 144
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