The Language of Organizational Styling
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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
Информация за "The Language of Organizational Styling"
- SKU 9781107054806
- Weight 0.456000
- ISBN 9781107054806
- Вид корица Hardback
- Издателство Cambridge University Press
- Брой страници 212
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