Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Информация за "The Luxury Strategy"
- SKU 9780749464912
- Weight 0.776000
- ISBN 9780749464912
- Вид корица Hardback
- Издателство Kogan Page Ltd
- Брой страници 408
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