The Online Copywriter's Handbook
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Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
Информация за "The Online Copywriter's Handbook"
- SKU 9780658020995
- Weight 0.508000
- ISBN 9780658020995
- Вид корица Paperback / softback
- Издателство NTC Publishing Group,U.S.
- Брой страници 336
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