42,90 лв.

The Online Copywriter's Handbook

42,90 лв.
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
Информация за "The Online Copywriter's Handbook"
  • SKU 9780658020995
  • Weight 0.508000
  • ISBN 9780658020995
  • Вид корица Paperback / softback
  • Издателство NTC Publishing Group,U.S.
  • Брой страници 336