The Oxford Handbook of Corporate Reputation
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The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.
Информация за "The Oxford Handbook of Corporate Reputation"
- SKU 9780198704614
- Weight 0.862000
- ISBN 9780198704614
- Вид корица Paperback / softback
- Издателство Oxford University Press
- Брой страници 524
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