The Psychology of Risk
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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
Информация за "The Psychology of Risk"
- SKU 9781107017016
- Weight 0.804000
- ISBN 9781107017016
- Вид корица Hardback
- Издателство Cambridge University Press
- Брой страници 384
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