127,90 лв.

The Psychology of Survey Response

127,90 лв.
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.
Информация за "The Psychology of Survey Response"
  • SKU 9780521576291
  • Weight 0.620000
  • ISBN 9780521576291
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 416