Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society.
Информация за "The Rise of Brands"
- SKU 9781845203832
- Weight 0.428000
- ISBN 9781845203832
- Вид корица Hardback
- Издателство Bloomsbury Publishing PLC
- Брой страници 192
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