264,90 лв.

The Trans-Oceanic Marketing Channel

264,90 лв.
Focusing on marketing channel concepts and emphasizing the exporter rather than the government, the 15 contributions to this volume analyze the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. Annotation c. by Book News
Информация за "The Trans-Oceanic Marketing Channel"
  • SKU 9780789001160
  • Weight 0.635000
  • ISBN 9780789001160
  • Вид корица Hardback
  • Издателство Taylor & Francis Inc
  • Брой страници 296