The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
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Combining time-tested marketing tools with the global trends, this book guides you through every step of the strategy process. It includes advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.
Информация за "The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans"
- SKU 9780071809092
- Weight 0.760000
- ISBN 9780071809092
- Вид корица Hardback
- Издателство McGraw-Hill Education - Europe
- Брой страници 320
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