The Value of Arts for Business
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Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
Информация за "The Value of Arts for Business"
- SKU 9781107412460
- Weight 0.472000
- ISBN 9781107412460
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 314
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