105,90 лв.

Trademarks, Brands, and Competitiveness

105,90 лв.
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Информация за "Trademarks, Brands, and Competitiveness"
  • SKU 9780415635738
  • Weight 0.398000
  • ISBN 9780415635738
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 270