264,90 лв.

Twenty Million New Customers!

264,90 лв.
Sheds light on consumer patterns of gay men and shows how mainstream businesses can tailor their marketing methods to this population. After a chapter overview on deviant subculture, gay identity, and symbolic meaning of consumer products, 44 gay men from Toronto are introduced and their day-to-day buying patterns are explored. Includes questionnai
Информация за "Twenty Million New Customers!"
  • SKU 9780789001757
  • Weight 0.544000
  • ISBN 9780789001757
  • Вид корица Hardback
  • Издателство Taylor & Francis Inc
  • Брой страници 250