Twenty Million New Customers!
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Sheds light on consumer patterns of gay men and shows how mainstream businesses can tailor their marketing methods to this population. After a chapter overview on deviant subculture, gay identity, and symbolic meaning of consumer products, 44 gay men from Toronto are introduced and their day-to-day buying patterns are explored. Includes questionnai
Информация за "Twenty Million New Customers!"
- SKU 9780789001757
- Weight 0.544000
- ISBN 9780789001757
- Вид корица Hardback
- Издателство Taylor & Francis Inc
- Брой страници 250
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