44,90 лв.

Wally Olins. Brand New.

44,90 лв.
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
Информация за "Wally Olins. Brand New."
  • SKU 9780500291399
  • Weight 0.498000
  • ISBN 9780500291399
  • Вид корица Paperback / softback
  • Издателство Thames & Hudson Ltd
  • Брой страници 200